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This chapter will help you to understand

The Concept of business environment, the characteristics and its importance in business world.

Environmental analysis, its need and different factors which influences a business. Approach to understand the environment using SWOT analysis

Understanding the types of environments and difference between micro and macro environments, and observing how businesses responses to it

Understanding Every aspect of elements of micro and macro environments. using Pestle analysis for deeply understanding of Macro environment.

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Table of Contents

Chapters

Micro and Macro Environment